💳 The Merchant Desk

Friday, July 31, 2026

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The infrastructure race to power autonomous commerce is fracturing into distinct strategic bets. Today, Salesforce, Adyen, and Visa each rolled out new agentic frameworks, mapping out completely different approaches to capturing value as machines start executing live transactions.

Cross-Cutting

Salesforce Goes All-In on Agentic Commerce with 'Agentforce' General Availability

Salesforce has launched a major update to Agentforce Commerce, making its Shopper, Buyer, and Merchant Agents generally available. These agents are designed to autonomously handle tasks from product discovery to order fulfillment and feature native integrations with ChatGPT, Google Search's AI Mode, and the Gemini app.

This is a significant leap from conversational AI to transactional execution by a major enterprise SaaS player. By embedding autonomous agents directly into the core of its commerce cloud, Salesforce is creating a powerful forcing function for its vast customer base to re-architect their operations for an AI-driven future. For operators, this signals that the infrastructure for agentic commerce is no longer theoretical and GTM strategies must now account for AI agents as a primary channel.

Verified across 1 sources: PressPeru

Adyen Enters Agentic Commerce Race with New 'Agentic' API Suite

We've been tracking the rapid layering of the AI agent payments stack—including the x402 web standard that Adyen is backing. Now, the global processor is moving further into the space by launching 'Agentic,' a new API suite designed to act as a 'universal translator' between merchants' existing commerce systems and external conversational AI shopping platforms.

This builds directly on the market fragmentation we've noted: rather than building its own end-to-end purchasing agents, Adyen is betting on the interoperability layer. By ensuring merchants can connect to any agentic frontend while maintaining centralized control over pricing and fraud rules, it aims to become the critical middleware for multi-agent commerce.

Verified across 1 sources: Noah News

Visa Unveils Suite of Tools for AI-Led Payments and Stablecoin Settlement

Building on the 'Intelligent Commerce Connect' platform and the hybrid stablecoin architecture we've been tracking, Visa announced a new suite of tools at its Payments Forum 2026. The genuinely new additions are an 'Agent Score' to assess merchant readiness and an 'Agentic Directory' for bot-driven discovery, alongside an expansion of its stablecoin settlement capabilities across more regions and blockchains.

Visa is aggressively building out the trust and discovery layers for the machine economy. By creating readiness scores and directories, it's maneuvering to control how merchants are vetted by autonomous agents, while the parallel stablecoin expansion reinforces its dual-track strategy to avoid disintermediation on either traditional or blockchain rails.

Verified across 1 sources: Fintech News Singapore

AI In Commerce Operations

Safaricom Bets Billions on AI to Become Tech Service Provider by 2030

Kenyan telco giant Safaricom is investing billions of shillings to embed AI across its entire product suite, from M-Pesa to healthcare. The strategic goal is to transform from a telecommunications company into Africa's leading AI-driven tech service provider by 2030, using AI for personalization, fraud detection, and network optimization.

This is a major strategic pivot for one of Africa's most influential companies, signaling a deep commitment to AI as a core driver of future growth. Safaricom's investment provides a powerful case study of how a large incumbent is reshaping its go-to-market strategy and operational backbone around AI, setting a benchmark for other major players on the continent.

Verified across 1 sources: Standard Media

Vendy Hits 20M Transactions in Chat Apps, Aiming to be 'UPI for Africa'

Y Combinator-backed startup Vendy has processed over 20 million transactions for roughly 2,000 merchants entirely within chat apps like WhatsApp, Instagram, and Telegram. The Lagos-founded company, which allows users to complete purchases inside a conversation, aims to build a ubiquitous, low-friction payment infrastructure analogous to India's UPI for the African continent.

Vendy's traction demonstrates the immense potential of social and conversational commerce in Africa, where chat apps are the primary digital interface for millions. By embedding payments directly into these platforms, they are creating a powerful, low-adoption-friction channel for merchants. This is a strong signal of where merchant tech is heading in mobile-first markets.

Verified across 1 sources: YesPress

Global Payments Infrastructure

Mastercard Q2 Earnings Call: CEO Affirms Card Networks Will Power AI 'Prompt Economy'

During Mastercard's Q2 2026 earnings call on Thursday, CEO Michael Miebach asserted that card networks are well-positioned to power the emerging AI-driven 'prompt economy'. He highlighted the company's 'Agent Pay' platform and 'Verifiable Intent' capability as key initiatives to extend the trust and security of the existing card infrastructure to autonomous AI purchases. The company reported strong Q2 results, with revenue up 14% to $9.28 billion.

This lays out Mastercard's defensive and offensive strategy for the agentic era: adapt the existing rails rather than being replaced by new ones. By focusing on verifiable intent and dispute resolution—hard problems for purely decentralized systems—Mastercard is betting that the trust and security layer of its network will remain a crucial competitive advantage, even as the checkout experience is redefined by AI.

Verified across 12 sources: Investing.com · Congress.Net · PYMNTS.com · U.S. News & World Report · Insider Finance · AInvest · Mastercard · LinkedIn · Eco.com · Mastercard · Mastercard · American Banker

South African Fintech

Standard Bank in Reported Partnership Talks with Pepkor for 'PlusB' Bank Launch

Standard Bank and retail giant Pepkor are reportedly in advanced exploratory talks to partner on a personal banking venture. The collaboration would support the launch of Pepkor's 'PlusB' bank, which received a license in November and aims to target the mass market, leveraging Pepkor's vast retail footprint and Standard Bank's financial services expertise. Pepkor has since denied the report.

A potential partnership between South Africa's largest bank and its largest non-food retailer would create a formidable competitor to Capitec, combining massive distribution with deep banking infrastructure. Even with Pepkor's denial, the rumor itself highlights the strategic imperative for banks and retailers to consider such alliances to capture the mass market. This maneuvering will define the competitive landscape for SA fintech in the coming year.

Verified across 4 sources: Business Day · Innovation Village · The Economic Times · ERIinfo

Investec Taps Infosys Finacle for Core Banking Transformation in SA and UK

Investec has selected Infosys Finacle's SaaS platform, hosted on Microsoft Azure, to modernize its core banking operations across South Africa, the UK, Mauritius, and the Channel Islands. The move is designed to migrate the international bank and wealth manager from legacy systems to a more agile, cloud-native architecture.

This is a significant move by a major South African-based financial institution to overhaul its foundational technology. For the local fintech ecosystem, it signals that incumbent banks are not standing still; they are making substantial investments to compete on agility and product innovation. This puts pressure on challengers and creates opportunities for vendors that can support this complex digital transformation.

Verified across 2 sources: Business Standard · HIPTHER

Fintech Business Economics

Klarna and Affirm Wage Merchant Fee War Ahead of Holiday Season

A merchant fee war has erupted between BNPL giants Klarna and Affirm, who are offering deep discounts on merchant discount rates (MDRs) to expand their retail networks before Q4. Driven by investor pressure for growth, both companies are using aggressive pricing and other concessions to lock in merchants, forcing competitors and checkout platforms to react.

This 'BNPL knife fight' is a clear signal of intense pressure on unit economics in the fintech payments space. The race to the bottom on MDRs directly impacts profitability and CAC, revealing the challenge of balancing market share acquisition with sustainable margins. It's a case study in how competitive dynamics can force strategic, and potentially painful, pricing decisions.

Verified across 1 sources: Online Store News

Operator Strategy And Case Studies

Nigerian Grocery Startup GoLemon Fails, Highlighting Risks of 'Full-Stack' Models in Africa

Lagos-based grocery delivery startup GoLemon has ceased operations after failing to secure new funding. This is the latest in a string of over two dozen venture-backed African startups that have collapsed since early 2024. An analysis points to the high fixed costs of GoLemon's 'full-stack' model—owning warehouses, inventory, and logistics—which became unsustainable amid high inflation and a difficult funding climate.

GoLemon's failure is a cautionary tale about the operational and financial risks of asset-heavy business models in emerging markets. For operators and investors in African tech, it's a stark reminder that unit economics must work and that 'blitzscaling' with a high-burn, full-stack approach is incredibly risky without a clear path to profitability and deep capital reserves.

Verified across 1 sources: Tech in Africa

African Emerging Market Commerce

Quidax Expands B2B Stablecoin Infrastructure to 21 African Corridors

Nigerian startup Quidax is expanding its B2B stablecoin-based settlement infrastructure across 21 corridors in Africa, including Nigeria, Ghana, and Kenya. The company is positioning itself as an infrastructure provider for businesses needing outsourced wallet, liquidity, and settlement capabilities for cross-border payments.

This move highlights a maturation of the digital asset space in Africa, shifting from consumer speculation to providing enterprise-grade infrastructure. By offering stablecoin APIs and modular services, Quidax is building the plumbing for other businesses to facilitate cheaper and faster cross-border trade, a critical enabler for pan-African commerce.

Verified across 1 sources: TechCabal

Entrepreneurship And B2b Services

Amazon Business Hits $60B Annualized Sales, Heralding Agentic AI Era in B2B Commerce

Amazon Business has reached $60 billion in annualized gross sales, a milestone that coincides with the rise of agentic AI in B2B procurement. This trend is shifting the procurement process from human-led discovery to automated purchasing, forcing suppliers to optimize their product catalogs and data for machine readability to ensure visibility.

The scale of Amazon Business combined with the intelligence of AI agents creates a new competitive moat. Suppliers who fail to structure their data for AI-driven procurement systems risk becoming invisible. This marks a fundamental shift in B2B sales from relationship-building to data optimization, with significant implications for channel strategy and merchant data infrastructure.

Verified across 6 sources: MarketScale · Digital Commerce 360 · Digital Commerce 360 · Digital Commerce 360 · Forbes · Digital Commerce 360


The Big Picture

Platforms Race to Define Agentic Commerce Architecture Salesforce, Adyen, and Visa each launched major agentic commerce initiatives, revealing divergent strategies. Salesforce is embedding agents directly into its CRM, Adyen is positioning itself as a universal API translator for merchants, and Visa is building out a full suite of tools, from merchant readiness scores to stablecoin settlement, to control the trust layer.

South African Fintech Heats Up with New Partnerships and Denials The South African fintech scene is buzzing. Following last week's news of its new fintech entity, Pepkor is now in reported partnership talks with Standard Bank for its upcoming bank, 'PlusB'—a report Pepkor quickly denied, stating it will launch independently. Meanwhile, Investec is overhauling its core banking with Infosys Finacle.

Global Payment Networks Embrace a Hybrid Future Mastercard and Visa's latest earnings calls show a clear strategy: strengthen the core card business while aggressively building for an AI- and stablecoin-driven future. Both networks are investing heavily in agentic payment frameworks and cross-border solutions, signaling a hybrid approach that hedges between traditional rails and emerging technologies.

The Economics of BNPL Face a Reckoning Intense competition between Klarna and Affirm is driving a 'merchant fee war,' with both offering deep discounts on MDRs to capture market share ahead of Q4. This pressure on unit economics highlights the precarious balance between growth and profitability in the BNPL sector.

Full-Stack Models Prove Risky in African Tech The collapse of Nigerian grocery delivery startup GoLemon, which follows over two dozen other venture-backed failures since 2024, underscores the dangers of asset-heavy 'full-stack' business models in Africa. High fixed costs for logistics and inventory are proving unsustainable amid inflation and a tight funding environment.

What to Expect

2026-08-04 Toast (TOST) Q2 2026 earnings report.
2026-08-04 Visa's new Head of East Africa, Anne Kinuthia-Otieno, starts her role.
2026-10-01 Poland's new Mandatory Disclosure Rules (MDR) for cross-border tax schemes come into force.

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— The Merchant Desk

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